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We required at least five characters, so people would put ASDF, ASDF and submit it. We had a form when you cancel that says, can you give us a reason. I built these by hand in HitTail as well. These are things that we built by hand in Drip. I often like to tell businesses that it’s a lot easier to offer somebody a pause or offer them a discount, then going through the whole customer acquisition cost lifecycle again and having all the excess spending that that’s going to involve. They’ll come back and reactivate within a few months. In some situations, a pause might be the best thing you can give them. It’s important to remember that not everybody who leaves wants to leave for good. Then, once you start to collect data and you know why people are leaving, you can offer them things that will entice them to stay. If you don’t have some form or some way of getting feedback for why your users are actually leaving, that’s your number one priority. Nick: The first thing I’d suggest is that you need to figure out why people are canceling. Are there one or two things that people should really be doing to think about reducing their own churn?
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I imagine, you see a lot of do’s and don’ts within churn as you have views across a lot of subscription businesses. I want to kick this off with a super tactical question because Churnkey is personalized cancel flows for a healthier subscription business. I think in that respect, we will dig into your story of building and growing Churnkey and touch a little bit on a prior business that you built. Let’s tell all the most entertaining parts of the story and inspiration, so people can walk away with actionable things. It’s always nice to have listeners on because you know the show format. That happens now and again with folks in MicroConf or TinySeed. I’ve been a longtime listener, so it’s a little surreal being on. Nick, thanks so much for joining me on the show today. With that, let’s dive into my conversation with Nick Fogle of Churnkey. If you just want to opt instead to just get the videos, we do have a video-only price for that as well. If you haven’t got your ticket already, head to. I’m super excited to be hosting that this week. Because if you haven’t seen a remote event, and I bet you have not seen one on a platform like this, you should really check this out because producer Xander is pulling out all the stops on this one. You got to go to and there is a video you can play there to check it out. We also have this amazing new platform that is like a first person walkthrough environment. We do it for 90 minutes over three days to make it easy on your schedule. We’re covering sales, personal finance, pricing, and alternative sources of funding. Tuesday, Wednesday, Thursday, May 3rd through 5th. It’s happening today, tomorrow, and the day after. I think you’ll enjoy that part of our conversation and hopefully the entire conversation that I have with Nick today.īefore we dive into that, I want to let you know that MicroConf Remote is happening today when this episode comes out. It’s something we’ve talked quite a bit about on this show. One interesting point we touched on in this conversation is about the difference between bootstrapping B2C and bootstrapping a B2B company. This week, I talked with Nick Fogle of Churnkey about a number of things. Subscribe & Review: iTunes | Spotify | Stitcher Transcript
#Utalk review 2020 software#
If you have questions about starting or scaling a software business that you’d like for us to cover, please submit your question for an upcoming episode. Why he decided to join the current batch of TinySeed Links from the Show: The mindset shifts he had to unlock around shifting from low touch to high touch sales Why Nick made the difference to hire a head of sales for ChurnKey The key differences between selling B2B and B2C His initial reaction after selling Wavve The potential pitfalls of off-market deals The process Nick and his cofounder used to sell Wavve for a life-changing exit. A piece of advice for bootstrappers looking for SaaS business ideas When he knew it was the right time to double down on ChurnKey Asking for feedback at the point of cancellation via feedback surveys In this conversation, they chat about how the idea for Churnkey came from his other business, decision to sell Wavve, and some of the key differences between bootstrapping a B2C vs a B2B SaaS. Nick previously cofounded Wavve which was acquired in early 2021. In episode 601, Rob Walling chats with Nick Fogle of ChurnKey.
#Utalk review 2020 download#
Download file | Play in new window | Duration: 39:26